Overview
Key Metrics & Impact
The client is a regional professional association with roughly 2,500 members — a mix of organizations and individuals — supported by an eight-person team with no in-house developer.
For years, its public website and Association Management System operated as two separate products. They used different design patterns, different navigation, and different domains. Members could start on the association website and suddenly be redirected into an unfamiliar AMS interface to register for an event or access account information.
Plavno rebuilt the member-facing experience on Wix Studio while keeping the existing AMS as the operational system of record. The result was a single, consistent experience across public content, events, membership access, and the private member area — without forcing the association to replace the systems its finance and membership teams already relied on.
2,500 members across organizations and individuals
+34% event registrations after launch
50% fewer "where do I find…" support calls
100% of website content now updated in-house
No in-house developer required for routine content or event updates
Membership status, tier, and expiration synchronized with the website
Automated access control for member-only content
