AI & Custom Software Development for Sports

Plavno builds AI-powered sports software solutions that elevate athlete performance, transform fan engagement, and optimize operations across the global sports industry. From real-time analytics platforms to immersive betting and broadcast applications, we help sports organizations thrive in 2026 and beyond.

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$6.2B

Global Sports App Market in 2026

The sports technology market continues its rapid growth as fans, athletes, and organizations demand more immersive, data-driven digital experiences.

68%

Professional Teams Using AI Analytics

Clubs and franchises leveraging AI performance analytics, injury prediction, and scouting platforms gain measurable competitive advantages on and off the field.

3.2B

Sports Bettors Worldwide by 2026

The global sports betting market has expanded dramatically, driving demand for secure, real-time, mobile-first wagering platforms.

Ready-made Solution

Sports Software Solutions We Build

Give athletes, coaches, and fans a seamless experience: AI-driven performance analytics, automated scouting insights, and real-time fan engagement tools. Reduce manual workload — stats tracking, bet settlement, broadcast production, scheduling — so your teams focus on winning and growing, not operational tasks.

Key skills:

AI athlete performance analytics & injury risk prediction
Real-time sports betting engines with live in-play markets
Fan engagement apps: fantasy, predictions & second-screen
Computer vision motion analysis & automated highlights
Live streaming with interactive overlays for 1M+ viewers
Smart stadium & venue management systems

SOC 2

ISO 27001

GDPR/CCPA

PCI-DSS

Betting-compliant

Sports Software Solutions <span>We Build</span>

Services & Solutions

Why Sports Teams Choose Plavno

Plavno provides full-cycle AI sports software development — combining performance analytics, fan engagement tools, and intelligent automation to reshape how sports organizations compete and connect.

AI-Powered Performance Analytics Platforms

Give coaches and athletes the competitive edge with real-time data science and predictive modeling.

Real-time athlete performance tracking and biometric analysis
Injury risk prediction using AI and wearable IoT data
Computer vision-based motion analysis and technique optimization
Opponent scouting and tactical intelligence dashboards

Sports Betting & Wagering Applications

Develop secure, compliant, and highly scalable real-time sports betting platforms for global audiences.

Real-time odds calculation and live in-play betting engines
Secure KYC/AML compliance and responsible gambling tools
Multi-sport, multi-market coverage with live data feeds
Mobile-first UX with sub-second bet placement confirmation

Fan Engagement & Community Platforms

Build immersive fan experiences that deepen loyalty, increase time-on-platform, and drive revenue.

AI-personalized news feeds, highlights, and content recommendations
Fantasy sports leagues with real-time scoring and AI draft tools
Second-screen interactive experiences: polls, predictions, trivia
NFT-based fan collectibles and loyalty reward programs

Live Streaming & Video Broadcasting Apps

Deliver live sporting events at scale with low latency, interactive overlays, and multi-platform reach.

Sub-2-second latency streaming for global concurrent audiences
AI-generated highlight clips and automated post-match summaries
Multi-camera angle switching and interactive viewing modes
OTT platform development with subscription and PPV monetization

Sports News & Media Applications

Power sports media businesses with AI-driven content delivery, personalization, and audience analytic.

AI-curated news aggregation and real-time push notifications
Live scores, stats, and standings with multi-sport data integration
Journalist tools: AI-assisted article generation and fact-checking
Audience segmentation and engagement analytics dashboards

Wearable & IoT Sports Applications

Connect athletes to intelligent wearable ecosystems that provide real-time health and performance insights.

Integration with smartwatches, fitness trackers, and GPS devices
Real-time heart rate, VO2 max, and recovery score monitoring
Automated workout logging and AI-driven training recommendations
Team management dashboards aggregating multi-athlete wearable data

Venue & Event Management Systems

Digitize stadium operations, ticketing, and fan services with intelligent venue management software.

AI-powered dynamic ticket pricing and demand forecasting
Contactless access control and digital fan credentials
In-venue wayfinding, concessions ordering, and loyalty programs
Real-time crowd analytics and safety monitoring systems

Innovative Experience

Key Skills & Capabilities

We use high-tech for better performance

AI Performance Analytics

Build predictive models for athlete performance, injury risk, and tactical scouting using ML and computer vision.

Real-Time Data Engineering

Architect high-throughput pipelines that process live match data, odds feeds, and IoT telemetry at millisecond latency.

Mobile Sports App Development

Build cross-platform iOS and Android apps with offline-first architecture for athletes and fans.

Betting Platform Engineering

Develop compliant, fraud-resistant wagering systems with real-time odds engines and regulatory tooling.

Fan Experience Innovation

Design second-screen interactive experiences, AR features, and social engagement mechanics.

Sports Media & Broadcast Tech

Build OTT streaming platforms and AI-powered highlight generation systems for sports media companies.

Build the Future of Sports Technology with Plavno

Partner with Plavno to develop intelligent sports software solutions that maximize fan engagement, optimize athlete performance, and unlock new revenue streams.

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We develop with AI

AI Tools

AI Tools We Build for Sports Organizations

Athletes & Coaching Teams

Real-time performance dashboards powered by IoT wearables and GPS data
Injury risk prediction and recovery optimization models
AI-assisted video analysis and opponent scouting reports

Sports Organizations & Clubs

Transfer market intelligence and AI-driven scouting platforms
Fan segmentation and CRM tools for personalized outreach
Revenue forecasting and sponsorship ROI analytics

Fans & Bettors

AI-personalized news, highlights, and match recommendations
Real-time fantasy sports scoring and AI draft assistance
Secure, mobile-first sports betting with live in-play markets

Case Studies

Our clients achieve real results

View all case studies

AI-Powered Athlete Performance Analytics Platform for Sports Clubs & Academies

Plavno developed an AI-powered sports analytics platform that helps clubs and academies track athlete performance, improve training decisions, and identify development opportunities across individual and team programs.

AI-Powered Sports Performance & Recruiting Platform for Virginia Clubs, Academies & Youth Programs

Plavno developed a custom sports technology platform for Virginia-based clubs and academies to combine athlete performance tracking, coach communication, recruiting workflows, and mobile engagement in one ecosystem.

A Sports Betting App That Allows to Place Bets on Favorite Teams and Events

The app allows users to build custom bets and place them on specific events, providing a more tailored and personalized betting experience.

View all case studies

Application

AI-Powered Capabilities in Sports Technology

Athlete Performance Analytics

Real-time biometric & GPS dashboards for coaches

AI Injury Risk Prediction

Wearable + historical data models that flag risk 7–14 days early

Live Betting Engine

Real-time in-play odds with sub-500 ms settlement

Automated Highlight Clips

Computer vision detects key moments & publishes clips instantly

Smart Stadium & Ticketing

Dynamic pricing, contactless access & in-venue fan apps

Fan Analytics & Engagement

Fantasy scores, second-screen stats & personalised push alerts

Our Benefits

Driving Success for Sports Tech Clients

Leading engineers driving performance for global sports organizations

Security

Protects sensitive sports data with SOC 2 and ISO 27001 compliance, multi-factor authentication, and enterprise-grade encryption.

Interoperability

Integrates seamlessly with leading sports data providers including Sportradar, Opta, and Stats Perform, plus ticketing APIs and existing club infrastructure.

Compliance

Ensures full compliance with GDPR/CCPA, PCI-DSS, regional betting regulations, and local market mandates.

Fan-First UX

Delivers WCAG-ready, mobile-optimized interfaces designed for athletes, coaches, and millions of passionate fans worldwide.

Scalability

Scales effortlessly from local league apps to World Cup-level traffic with millions of concurrent users during peak events

Revenue Engineering

Drives measurable business growth through AI tools that increase ticket revenue, betting volume, and fan ARPU.

Faster Time-to-Market

Pre-built sports industry components and Agile delivery to launch your product in weeks, not months.

Continuous Improvement

AI models that learn and improve with every match, bet, and user interaction over time.

Frequently Asked Questions

FAQs

Find answers to your common concerns

Who are your typical sports technology clients?

We work with professional sports clubs, leagues, broadcast networks, sports betting operators, fantasy sports platforms, fitness app companies, and stadium venue operators across Europe, North America, and the Middle East.

Are your sports software solutions customizable per sport?

Yes — we tailor all solutions to the specific rules, statistics, player roles, and audience behaviors of each sport, from football and basketball to motorsport, cricket, and esports.

Can your systems handle traffic spikes during major events?

Absolutely. Our cloud-native, auto-scaling architectures are designed to maintain stability and low latency for millions of concurrent users during finals, World Cup events, and championship broadcasts.

Do you integrate with existing sports data providers?

Yes — we integrate with leading sports data providers including Sportradar, Opta, Stats Perform, and custom proprietary feeds for real-time scores, odds, and player statistics.

What is the typical development timeline for a sports app?

An MVP sports application typically takes 10–14 weeks. More complex betting or analytics platforms require 16–24 weeks depending on regulatory requirements and data integrations.

What support do you offer post-launch?

We provide comprehensive post-launch support: bug fixes, performance optimization, AI model updates, new feature development, and 24/7 infrastructure monitoring.

About Plavno

Why choose Plavno?

Proven by our
customers feedback

AI-first Delivery

Senior engineers + proven AI components to accelerate time-to-value.

800+ Projects Delivered

From MVPs to enterprise platforms at global scale.

Full-stack Team

From extension UX to GPU pipelines and global scale.

Testimonials

We are trusted by our customers

“They really understand what we need. They’re very professional.”

The 3D configurator has received positive feedback from customers. Moreover, it has generated 30% more business and increased leads significantly, giving the client confidence for the future. Overall, Plavno has led the project seamlessly. Customers can expect a responsible, well-organized partner.

Sergio Artimenia

Commercial Director, RNDpoint

“We appreciated the impactful contributions of Plavno.”

Plavno's efforts in addressing challenges and implementing effective solutions have played a crucial role in the success of T-Rize. The outcomes achieved have exceeded expectations, revolutionizing the investment sector and ensuring universal access to financial opportunities

Thien Duy Tran

Product Manager, T-Rize Group

“We are very satisfied with their excellent work”

Through the partnership with Plavno, we built a system used by more than 40 million connected channels. Throughout the engagement, the team was communicative and quick in responding to our concerns. Overall, we were highly satisfied with the results of collaboration.

Michael Bychenok

CEO, MediaCube

“They have a clear understanding of what the end user needs.”

Plavno's codes and designs are user-friendly, and they complete all deliverables within the deadline. They are easy to work with and easily adapt to existing workflows, and the client values their professionalism and expertise. Overall, the team has delivered everything that was promised.

Helen Lonskaya

Head of Growth, Codabrasoft LLC

“The app was delivered on time without any serious issues.”

The MVP app developed by Plavno is excellent and has all the functionality required. Plavno has delivered on time and ensured a successful execution via regular updates and fast problem-solving. The client is so satisfied with Plavno's work that they'll work with them on developing the full app.

Mitya Smusin

Founder, 24hour.dev

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