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Multi-Brand Fashion Retail Platform Built with Craft Commerce

Plavno developed a headless multi-brand retail platform for a fashion holding company with four distinct brands, one shared backend, centralized inventory logic, and independent storefront experiences.

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Overview

Key Metrics & Impact

The client operated four fashion brands under one group. Each brand had its own positioning, audience, and design language, but all shared one inventory and logistics backbone. Their previous WordPress + WooCommerce setup could no longer support multi-brand complexity, content isolation, and operational scalability. The goal was to replace it with a headless commerce architecture that could serve all brands from one backend while preserving brand independence.

  • One development team now supports four retail brands from a shared backend platform

  • Brand content managers work independently without affecting other brands

  • Better reuse of catalog and operational logic across storefronts

  • Real-time stock synchronization across shared inventory workflows

  • Unified analytics visibility across the entire retail holding structure

Solutions
Challenges
Use Cases
<span>Key Metrics</span> & Impact
01

Problem

The retailer had grown into a multi-brand operation, but its ecommerce stack was still based on WordPress and WooCommerce.

Common challenges included:


  • Weak support for true multi-brand operations

  • Duplicated backend effort across storefronts

  • Limited separation between brand content teams

  • Difficulty managing one shared catalog with different brand presentations

  • Weak scalability for custom product attributes and cross-sell logic

  • Unreliable support for centralized inventory and logistics integration


As the business expanded, the old stack became harder to manage both technically and operationally.

Problem
02

Challenge

The new platform needed to:


  • Support four independent retail brands with unique storefront designs

  • Maintain one shared backend and product catalog

  • Isolate editorial work so each brand team only saw its own content

  • Support custom product attributes and merchandising logic

  • Integrate with the shared warehouse and logistics system

  • Provide better operational visibility across the holding company


There were also important platform constraints:


  • Each brand needed full visual independence despite one backend

  • Catalog data had to serve multiple brand contexts without duplication

  • Stock levels needed to stay synchronized in real time

  • Brand editors had to work independently without content overlap or admin confusion

Challenge

Solution

Centralized Control Without Compromising Brand Identity

A headless Craft Commerce multistore solution delivering unified backend operations, brand-separated content management, and full frontend freedom across four distinct storefronts.

Product Highlights

    • Craft Commerce Multistore setup for four brands

    • One backend with shared catalog and logistics logic

    • Channel-based brand isolation for editorial teams

    • Custom product fields for material, season, sustainability rating, and look-builder logic

    • GraphQL API for independent headless storefronts

    • Real-time stock synchronization with 1C via REST API

    • Unified analytics across the holding company

User Flows

    • Manage Shared Product Data: Product teams maintain catalog entries and shared operational data in one central backend.

    • Separate Brand Content Operations: Each brand team works only within its own content channel and storefront context.

    • Deliver to Independent Storefronts: The platform exposes structured product and content data through GraphQL to four standalone Vue.js frontends.

    • Sync Inventory in Real Time: Stock levels are updated through REST API integration with 1C, ensuring all storefronts reflect current availability.

Experience & Scalability

    • Supports four separate fashion brands from one backend — suitable for retail groups with shared stock and logistics operations.

    • Works for custom product storytelling and brand-specific UX, enabling editorial isolation for multiple internal teams.

    • Scalable for future brand expansion and commerce complexity.

Architecture Overview

Deep Dive: Project Architecture

  • Commerce Core Layer: Craft Commerce Multistore managed four stores inside one backend with shared commerce logic.

  • Product Content Layer: Products were structured with custom fields such as material, season, sustainability rating, and look-builder relationships.

  • Brand Content Isolation Layer: Channels were used to separate brand-specific content so editors from one brand only accessed their own environment.

  • API Delivery Layer: GraphQL powered four independent Vue.js storefronts, each with its own frontend design and UX.

  • Integration Layer: A REST API connection to 1C enabled real-time stock synchronization across the group's shared inventory system.

  • Analytics Layer: A centralized analytics view gave the holding company stronger visibility across all brands.

Deep Dive: <span>Project Architecture</span>

Value

Quality & Fidelity

Delivering brand isolation, shared commerce operations, and flexible fashion merchandising at scale

Shared Catalog, Independent Brands

Shared Catalog, Independent Brands

The platform supports one product and operations core while preserving full brand autonomy on the frontend.

Multistore commerce
Shared catalog
Brand independence
MVP
MVP
Editorial Isolation by Brand

Editorial Isolation by Brand

Each content team works only with its own brand assets and pages, reducing conflicts and operational overlap.

Channels
Team isolation
Content governance
MVP
MVP
Rich Product Modeling

Rich Product Modeling

Fashion-specific product fields support stronger merchandising and more structured storytelling.

Product modeling
Material fields
Sustainability data
MVP
MVP
Headless Frontend Flexibility

Headless Frontend Flexibility

Each brand has a unique storefront design while consuming data from one common backend.

GraphQL
Vue.js
Headless commerce
MVP
MVP

Benchmarks

Scale & Reliability

Built to support multi-brand retail growth, shared logistics, and repeatable storefront operations

Multi-Store Platform Support

Multi-Store Platform Support

The architecture supports four distinct stores from one centralized commerce backend.

Multistore
Shared operations
Commerce scale
Stable Inventory Synchronization

Stable Inventory Synchronization

Stock data is synchronized in real time across brands through external system integration.

1C integration
Real-time stock
Inventory sync
Reusable Backend Logic

Reusable Backend Logic

The team can support multiple brands without duplicating backend effort.

Backend reuse
Operational efficiency
Team scalability
Unified Holding-Level Visibility

Unified Holding-Level Visibility

Analytics and operational visibility are centralized across all brands.

Retail analytics
Holding structure
Central oversight

Data Protection

Security & Compliance

Secure handling of brand operations, product data, and inventory-connected commerce workflows

Role-Based Brand Access

Role-Based Brand Access

Brand teams access only their own content and operational areas.

Secure Product & Inventory Workflows

Secure Product & Inventory Workflows

Catalog and stock synchronization processes are managed through protected platform integrations.

Operational Oversight

Operational Oversight

The shared backend supports better governance across multiple retail brands.

Innovative Experience

Industries & Use Cases

Craft Commerce development for retail groups that need shared operations and independent brand experiences

Multi-Brand Retail Groups

Multi-Brand Retail Groups

Support multiple fashion or lifestyle brands from one commerce backend.

Holding Companies with Shared Logistics

Holding Companies with Shared Logistics

Operate one inventory and fulfillment backbone across multiple storefronts.

Fashion Ecommerce Businesses

Fashion Ecommerce Businesses

Manage rich product storytelling and category-specific product attributes.

Headless Commerce Teams

Headless Commerce Teams

Build custom storefronts without duplicating commerce infrastructure.

Delivery Crew

Project Team

High-performing developers for growing companies

Eugene Katovich

Eugene Katovich

Sales Manager

Need a scalable multi-brand commerce platform with one shared backend?

Plavno builds Craft Commerce solutions for retail groups that need shared catalog operations, independent brand storefronts, and real-time inventory synchronization.

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Competitive Ability

Key Performance Flow

Demonstrating how Plavno transformed a fragmented ecommerce stack into a scalable multi-brand retail architecture

From shared catalog management to fully independent storefront experiences — everything happens through one headless Craft Commerce flow

01

Centralize Commerce Data

Manage products, inventory-linked data, and operational logic in one shared backend.

02

Separate Brand Operations

Use content channels and multistore logic to isolate brand workflows and storefront structures.

03

Deliver to Unique Frontends

Serve structured product and content data via GraphQL to four independent Vue.js storefronts.

04

Sync Inventory & Analyze Performance

Keep stock levels updated through 1C integration and monitor performance across all brands through unified analytics.

Delivery & Automation

Delivery & Automation

    • Centralized Commerce Core: One backend manages shared catalog, inventory, and logistics logic for all four brands, eliminating duplicated backend effort.

    • Structured Content Delivery: Product data and content are delivered via GraphQL to independent storefronts, automating the process of keeping brand experiences separate from shared data.

    • Real-Time Inventory Synchronization: Automated REST API integration with 1C ensures stock levels are updated in real time across all storefronts without manual intervention.

    • Isolated Brand Workflows: Content teams operate independently within their own channels, reducing administrative overhead and preventing operational conflicts.

Throughput & Scale

Throughput & Scale

    • Multi-Brand Platform Support: The architecture is built to support four distinct stores from a single commerce backend, handling the complexity of a holding company structure.

    • Reusable Backend Logic: A single development team can support all brands without duplicating backend work, enabling operational efficiency and team scalability.

    • Multi-User Collaboration: The system supports distinct user roles — product teams, brand editors, and developers — allowing simultaneous work across different brands and the shared catalog.

    • Unified Analytics Visibility: A centralized analytics layer provides the holding company with scalable oversight across all brands, supporting data-driven decisions for the entire group.

AI Intelligence & Quality Stack

AI Intelligence & Quality Stack

    • Rich Product Modeling: Custom product fields for material, season, sustainability rating, and look-builder logic support intelligent merchandising and structured storytelling tailored to fashion retail needs.

    • Context-Aware Content Logic: Channels are used to ensure editorial teams only see contextually relevant brand assets, preventing content overlap and admin confusion.

    • Headless Frontend Flexibility: Each brand has a unique Vue.js storefront design while consuming data from one common backend, preserving full brand autonomy on the frontend.

    • Continuous Governance & Oversight: Role-based brand access and protected inventory workflows ensure consistent, high-quality data management and governance across the retail group.

Results

Measurable outcomes delivered by a multi-brand headless commerce platform

One Backend for Four Brands

One Backend for Four Brands

A single development team can now support four distinct brands without maintaining separate backend systems.

Isolated Brand Workflows

Isolated Brand Workflows

Content managers from each brand operate independently without interfering with one another.

Better Operational Consistency

Better Operational Consistency

Inventory and catalog logic are handled centrally, reducing platform fragmentation.

Unified Group Analytics

Unified Group Analytics

The holding company now has better visibility across all commerce operations from one analytics layer.

Stronger Scalability for Retail Growth

Stronger Scalability for Retail Growth

The platform is ready for future storefront changes, catalog growth, and additional brand complexity.

Tools We Used

Technology stack

Commerce Core

Commerce Core

Craft Commerce
Multistore
Channels
API & Integrations

API & Integrations

GraphQL API
REST API
1C integration
Frontend

Frontend

Vue.js
Headless storefronts
Unique brand UI
Infrastructure & Analytics

Infrastructure & Analytics

Cloud hosting
Unified analytics
Scalable deployment
Product Modeling

Product Modeling

Custom product fields
Sustainability rating
Look-builder

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Frequently Asked Questions

Quick Answers

Find answers to your common concerns

Why was Craft Commerce used for this project?

Craft Commerce supported a multistore architecture with one backend, which made it a strong fit for a multi-brand retail setup.

Could each brand keep its own design?

Yes. Each brand had its own independent Vue.js frontend with a unique design and customer experience.

How was content separated between brand teams?

Channels were used so each editorial team only had access to its own brand content.

Was inventory shared across all brands?

Yes. All brands used one shared inventory and logistics model, with real-time stock synchronization through 1C integration.

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