
Result
Customer
SecureLi Insurance Company, headquartered in Sofia, offers a wide range of insurance services to individuals. With operations spanning five countries, the company has built a robust client base of over 300,000 people. Each day, its dedicated hotline handles a substantial volume of calls, reflecting the company's growing customer engagement


Challenges & solutions
SecureLi's customer support team, a group of 100 highly trained professionals, has long excelled in resolving client issues within the insurance sector. However, a sharp rise in clients over the past year has placed unprecedented demands on the department
With the implementation of an AI voice assistant, call center employees now have more time to focus on complex issues. Some specialists have received additional training and transitioned to other departments within the company. The AI assistant's performance is measured using the First Call Resolution (FCR) metric, which tracks the percentage of issues resolved on the first call. If a customer does not call back within 24 hours, it signals that their concern was successfully addressed


Support specialists have struggled to manage the higher volume of inquiries, leading to extended wait times. In some cases, clients faced delays of up to 40 minutes for a manager’s response — an especially concerning issue when it comes to time-sensitive insurance claims
SecureLi’s AI assistant has revolutionized its customer support operations by handling 100% of incoming calls, efficiently managing the first level of support. The assistant successfully automates 57% of these calls, or 63% when factoring in staff time. On average, employees now spend only 2-3 seconds to take a call and an additional 15-20 seconds to update customer records after the conversation
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process
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Vitaly Kovalev
Sales Manager