
Result
Customer
One Bank (name withheld due to NDA restrictions) is among Hungary’s foremost financial institutions, serving 1.3 million customers nationwide. Operating 145 branches and 380 ATMs, and engaging 1.5 million digital users, the bank integrates tradition with innovation to provide reliable financial services. It oversees €28.7 billion in assets, supports 75,000 small and medium-sized enterprises (SMEs), and employs 4,800 professionals across Hungary.


Challenges & solutions
According to internal data from One Bank (name changed due to NDA restrictions), the average client conversation lasts 3.5 minutes, with a single employee able to handle up to 150 calls during an eight-hour shift. Meanwhile, the bank receives several thousand customer inquiries each day. The most frequent requests involve card blocking or reissuance, product details, branch opening hours, or clarification of account information. As a result, managers spend valuable time handling routine, repetitive tasks rather than focusing on more complex responsibilities — leading to an inefficient allocation of human resources.
Handling large volumes of diverse customer data, One Bank’s support staff often lost precious minutes searching for answers, extending call duration and lowering service quality. Customers increasingly expected immediate or near-immediate responses and were unwilling to wait hours for assistance. Delays not only frustrated clients but also led to measurable service abandonment, with dissatisfied customers turning to competitors.
From incorrect product details to misguided recommendations and simple data entry mistakes, One Bank’s customers frequently encountered errors when interacting with support. These service failures eroded customer loyalty, reflected in declining Net Promoter Scores (NPS), and ultimately reduced the bank’s overall profitability by lowering customer lifetime value (LTV).
Hungarian is widely considered one of the most complex languages in the world. Moreover, Hungary itself is home to diverse linguistic communities. The official language rights of 13 recognized minorities are protected under the "Act on the Rights of National and Ethnic Minorities". Speakers of these various languages are among the clients of One Bank (name changed due to NDA restrictions).



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Vitaly Kovalev
Sales Manager