Plavno
Cases
AI Assistant for Travel Company

AI Travel Assistant for Streamlined Bookings & 24/7 Support in 2025

Need

Optimize work processes and improve the quality of customer service

Solution

AI assistant that automates processes, improves service quality and increases conversions

Technologies

Big Data

Artificial Intelligence

Machine Learning

Result

73%

Less time to process a tour request

22%

Request-to-conversion rates climb

65%

Increase in customer service satisfaction

Customer

Bratislava-based Danube Tours has established itself as a premier travel company specializing in river cruises, excursions, and adventure tours along the Danube and its surrounding regions. Founded in 2008, Danube Tours serves global travelers with personalized river and adventure itineraries — now enhanced by AI-driven customer experiences.

Over the years, Danube Tours has welcomed more than 250,000 tourists from 40 countries, organizing over 500 cruises along the Danube — from Bratislava to the Black Sea. The company boasts a 93% customer satisfaction rating.

Danube Tours operates its own fleet of modern motor ships, ensuring comfort and safety for its passengers. While the company remains a leader in domestic tourism within Slovakia, it has also expanded its offerings to include international travel experiences across the globe, catering to a diverse range of travelers seeking unforgettable journeys.

Individual Client AI Assistant
Instant 24/7 support
Seamless Integration with CRM

Challenges & solutions

The Business Challenge

Faced with the challenge of optimizing workflows and elevating customer service quality, Danube Tours recognized the need for innovative solutions. The growing volume of inquiries, the complexity of handling vast amounts of data, and the demand for personalized travel experiences called for a strategic approach.

Automation of routine tasks — streamlining application processing, hotel and ticket bookings, and providing essential tour information.
Enhancing service quality — offering personalized tour recommendations, factoring in individual preferences, and ensuring 24/7 customer support via messaging platforms.
Boosting sales — expanding upselling opportunities with related services, creating customized travel packages, and increasing the conversion of inquiries into confirmed bookings.

By implementing cutting-edge automation and customer-centric innovations, Danube Tours aims to strengthen its market position, delivering seamless and highly tailored travel experiences to its growing clientele.

The Solution & Key Outcomes

In an effort to enhance customer experience and streamline operations, Plavno has introduced an Al assistant capable of communicating with clients through popular messaging platforms. This cutting-edge tool allows customers to request personalized tour selections, receive immediate answers to frequently asked questions, and access detailed information about countries, hotels, and available services. With 24/7 AI assistance, multilingual support, and real-time recommendations tailored to traveler preferences, clients can now get assistance anytime, anywhere. This shift has resulted in significant efficiency gains, improved customer satisfaction, and ultimately, increased sales. The personalized approach and instant responses fostered by the Al assistant have enhanced customer loyalty, ensuring that clients not only receive high-quality support but also feel valued and well-served at every touchpoint.

Features

The Al assistant goes beyond basic queries — its ability to analyze customer profiles enables it to identify individual preferences, such as vacation type, budget, and travel group composition. By factoring in these details, the assistant offers tailored recommendations for relevant tours and additional services, ensuring each client receives the most appropriate options for their needs. A key feature of the system is its seamless integration with the company's CRM system. The Al assistant automatically creates client profiles, tracks request history, and transfers complex inquiries to human agents. This integration optimizes the workflow for managers, allowing them to focus on VIP clients and more complex tasks, while the Al handles routine operations.

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process

Crystal clear process

Agile methodology forms the cornerstone of our work philosophy. Through a seamless blend of innovative practices, including regular demos, comprehensive progress tracking, and a unique pay structure based on hours invested, we've constructed a workflow that ensures optimal outcomes and client satisfaction.

discovery

design

development

Testing

Launch

Maintenance

Conduct market research

UX Research

Components

Perform integration testing

Address issues in staging environment

Audience analysis

Moodboards

Develop UI components

Test personalized algorithms

Monitor customer satisfaction

Identify key features

Prototyping

API integrations

Deploy to production

Gather user feedback

Define project scope

UI Design

Implement custom features

Address and fix bugs

Updates and improvements

project team

Launch, accelerate and support your business with our teams

Dmitry

Frontend

Expertise

Fullstack Developer with more than 5 years of experience in React and Node.js.

TypeScript

Node.js

Express

Next.js

React

Yan

Expertise

Experienced QA Engineer with a strong background in Cypress and Selenium automation testing.

Postman

Selenuim

Bamboo

Python

ADB

Aleksandr

DevOps

Expertise

Lead DevOps with 6+ years of experience in implementing the entire infrastructure and architecture.

Dart

Terraform

Kubernetes

Docker

Azure

Testimonials

“They really understand what we need. They’re very professional.”

The 3D configurator has received positive feedback from customers. Moreover, it has generated 30% more business and increased leads significantly, giving the client confidence for the future. Overall, Plavno has led the project seamlessly. Customers can expect a responsible, well-organized partner.

Sergio Artimenia
Commercial Director, RNDpoint

FinTech

Project description

Plavno has developed a web application for a product development company. They’ve built a 3D configurator that allows clients to design a unique final product by choosing colors, materials, and other options.

“The quality of their work speaks for itself.”

Plavno has completed the project within five months and helped to save $400,000 on client’s crypto startup launch. The client has also recorded one million onboarded users in a year. Moreover, Plavno provides high-quality codes, offers 24/7 interactive support, and communicates well.

Margarita Gushchina
Recruiter, Expert Soft

Blockchain

Project description

Plavno has created a multi-layered ecosystem designed to accelerate the ownership economy and address a software development firm's main paradigm shifts. They've used Node.js, Solidity, and PostgreDB.

“We are very satisfied with their excellent work”

Through the partnership with Plavno, we built a system used by more than 40 million connected channels. Throughout the engagement, the team was communicative and quick in responding to our concerns. Overall, we were highly satisfied with the results of collaboration.

FinTech

Project description

Plavno was hired by a YouTube network to develop an internal portal for bloggers that handled Google reports for their company. They also built an e-wallet and a system where users' information was collected.

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